Read: Happy Money
So, after Stuffocation I wanted to get a bit more on (and closer to) the original research. Dunn and Norton’s Happy Money was supposed to fill that role as “Better Spending” is at the core of their research.
I had too high expectations.
The book is rather small, but not brief. There is a lot of unnecessary padding, irrelevant anecdotes, and personal back story. Hence, they say a lot less than they actually write.
Since most of the results presented in their book I already knew, Happy Money has added very little. Out of the 5 chapters that discuss the research only two offered something new. Articles on “Buy Experiences”, “Make It a Treat”, and “Buy Time” had already made it to my desk. And, unfortunately, the book did not offer anything worthwhile compared to these articles.
The chapters on the ideas that one should rather “Pay Now, Consume Later” and “Invest in Others” were more interesting. “Pay Now, Consume Later” follows directly from the concept of “pain of paying” and the peak-end effect. If there is no “pain (of paying)” at the end of the consumption experience the experience is more enjoyable, makes one happier. Getting happier by “Invest(ing) in Others” seems a bit like conventional wisdom. There is, however, a substantial amount of research on this. It took me a while to make the connection to the altruism and warm glow literature. They do not refer to any of the relevant economics artciles in this area (like James Andreoni’s A Theory of Warm-Glow Giving from the 1990) but only cite very recent articles in psychology. They do, however, refer to the Waldfogel paper on the Deadweight Loss of Christmas, the economic inefficiency of gift giving to show how myopic, narrow-minded, and thus incomplete the economic analysis of gift giving is. Consequently, they neglect all, almost all, the relevant research in (behavioral) economics, published in economics journals, and thus irrelevant to psychologists. While, of course, perfectly justifiable, I perceived this rather mono-disciplinary approach as annoying. Given the title Happy Money I expected rather a fusion of the different fields of economics and psychology.
What else annoyed me?
The authors feel it is necessary to explicitly tell their readers that they are professors at highly reputed universities and that they publish in highly reputed academic journals and that their friends are also professors at universities of the highest reputation. They were the rising stars, they were the people who will change the world. They are the authority on the book’s topic. You do not need to look any further.
And finally, in the last chapter they explain how government should make the world a better place by just applying all the principles discussed in the book, to cast them into a law and make them a guide for government action. Their recommendations are plain paternalistic policies. Given the heated debate about freedom preserving libertarian paternalism, nudging, these restricting, purely paternalistic policies that would force happiness upon the feeble-minded citizen who does not know what is good for him were a big surprise.